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The Office of the Advocate for Children and Young People (ACYP) undertook focus groups with 202 children and young people in seven schools across NSW. The findings from these focus groups was confirmed through an online poll of a further 1,000 children and young people.

The focus groups and polling found that children and young people conceptualise violence as physical, emotional and sexual and that it can happen to anyone, not just certain types of children and young people. Overwhelmingly, children and young people reported that violence against children and young people takes place anywhere and everywhere – both in private and in public spaces, in “safe places” and “even with people you trust.”

In 2017 The Office of ACYP commissioned Emerald Films to produce a campaign video that showed true to life (but fictionalised) examples of the types of violence they experience and the settings violence occurs. This information was central to the development of the campaign video, which highlights true examples and the impacts of violence against children. The child actors in this video did not witness any of the depicted ‘violence’ – the video was filmed in a way that did not necessitate them being on set during those scenes.